Marketing in medical field is considered a taboo subject. But now a days due to enhancement of medical colleges and number of doctors and related clinics, marketing is a necessary part of every field including medical clinics and hospitals which includes Ayurvedic clinics. Reference by patients will be there always but to increase your reach to a large number of population ….marketing and that too Digital marketing is required as due to smartphones and low internet charges have enabled most of the people towards digital world.
| Table of Contents: 1) What is Ayurveda? 2)What is Ayurvedic Practice? 3) Panchkarma 4) What is Digital Marketing? 5) How Digital Marketing helps in Ayurvedic Practice? 6) Conclusion |
What is Ayurveda?
Ayurveda, the ‘Science of life’ Ayurveda is a holistic Indian system of drug that uses a indigenous model. It works to give a flexible guidance to attain a state of positive health. Its treatment and ways is also flexible for people with health challenges. Ayurveda is deduced from two Sanskrit root words Ayu, which means Life, and Veda, which means the Knowledge. therefore it would be safe to call Ayurveda as the ‘Science of life’ further than a bare system of treating an illness.
What is Ayurvedic Practice?
Ayurvedic practice consists of Ayurvedic diagnosis with the help of Naadi parikshan and prakriti parikshan ( best done at https://sanjeevani-ayurveda.com/). Detail case taking is done which includes all the aahar and vihaar of patient including sharir and manas.
Then in treatment part … there are two ways …
1) SHAMAN
2) SHODHAN
SHAMAN Chikitsa :
Includes different types of medicines like tablets, churna, kashay, leham, oils, ghrit etc given for intake or local application.
SHODHAN Chikitsa :
Includes Panchkarma. This includes therapeutic emesis (vamana), therapeutic purgation (virechana), therapeutic enema (basti) with decoction (niruha), enema with unctuous substances (anuvasana) and trans-nasal drug administration (nasya). These procedures are intended to maintain equilibrium in body by expelling the excessively aggravated dosha outside through nearest external route. [Chakrapani on Cha.Sa.Sutra Sthana 2/15] [Su.Sa.Chikitsa Sthana 33/3].
Five Procedures :
- Therapeutic emesis (Vamana)
- Therapeutic purgation (Virechana)
- Trans nasal drug administration(Nasya)
- Therapeutic enema with decoction (Niruha basti)
- Therapeutic enema with unctuous substances (Anuvasana basti)
- Bloodletting (Raktamoksha)
Apart form above mentioned procedures there are different other procedures also which are used according to the patients requirement.
Principles of Panchkarma:
For safe and effective administration, each procedure is conducted in the following three steps:
- Preparation of patient (Purvakarma)
- Main procedure (Pradhanakarma)
- Post therapy regimen (Pashchatkarma)
What is Digital Marketing ?
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your client trip. In practice, digital marketing generally refers to marketing juggernauts that appear on a computer, phone, tablet, or other device. It can take numerous forms, including online videotape, display advertisements, search machine marketing, paid social advertisements and social media posts.
How Digital Marketing helps in Ayurvedic Practice ?
Digital marketing of Ayurvedic clinic will help to reach a wider audience and to show them your clinic and affiliated doctors treatment and specialisations. Promoting your brand on various platforms will increase your clinic awareness.
Online and Offline marketing helps your brand to reach the limit as you can choose your preferable clients, their demography , locations , age, sex etc .
Patients gets to know about your doctor and clinic through your websites and gets in-depth knowledge for what they are looking. Afterward they reach you well knowing your brand.
Conclusion :
I hope you have been satisfied by reading this blog “Digital Marketing and Ayurvedic Clinic”. You can comment in the below comment section if you need any assistance regarding the above post. (Digital Marketing and Ayurvedic Clinic) We look forward to helping you.
Ready to start your campaign or else want to perform strategy practically with me. You can get in touch with me through sanjeevani-ayurveda.com so that I can get in touch with you. Sanjeevani Ayurvedic & Panchkarma Kendra is the best ayurvedic clinic in Kondhwa, Pune.