Article was written by Dr. Niloy Kar , Published in World Journal of Pharmaceutical Research ISSN: 2277-7105                                                         In manuscripts known as Nighantu, a large variety of plants have been named and summarised along with their characteristics and applications. Along with their synonyms, these Nighantus mostly define the traits and behaviors of the plant.

Marketing in medical field is considered a taboo subject. But now a days due to enhancement of medical colleges and number of doctors and related clinics, marketing is a necessary part of every field including medical clinics and hospitals which includes Ayurvedic clinics. Reference by patients will be there always but to increase your reach